Eli Roth and Jerry O’Connell aren’t the only boobs you’ll see in the viral marketing campaign launched by Dimension Films to promote their upcoming fish-and-chicks frightener Piranha 3-D. The studio has created a fictional website based on the film’s Wild Wild Girls spring break adventures.

Take a peek:

Connell plays Derrick Jones in the movie, a red-faced Joe Francis (Girls Gone Wild) type out to capture young topless coeds as they make the first bad decisions of their lives. Roth takes on the role of wet T-shirt contest emcee, proving that his critically acclaimed performance  in Quentin Tarantino’s Inglourious Basterds was not a fluke.

The site is still under construction, but already features numerous photos of the many big-boobed extras hired to play vacationing coeds.


Piranha 3-D is directed by Alexandre Aja and costars Elisabeth Shue (Hollow Man), Kelly Brook (Survival Island), Ving Rhames (Day of the Dead), Christopher Lloyd (Back to the Future), Richard Dreyfus (Jaws), Adam Scott (The Return), Dina Meyer (Saw IV) and Jessica Szohr (House at the End of the Drive).

The film is remake of Joe Dante’s 1978 original. It arrives in theaters on Aug. 27.