Oscar nominated actor Jesse Eisenberg is suing Lionsgate Entertainment and Grindstone Entertainment for $3 million in damages suffered for “alleged misappropriation of right of publicity and unfair business practices” in the marketing of the horror film Camp Hell.

Eisenberg, who was paid $3,000 for what is essentially a cameo, is upset that the studios are pushing the bible-camp set thriller as an Eisenberg vehicle, posting his geeky mug predominantly on the movie’s sleeve and marketing materials.

Lawyers for the Rio and Social Network star filed the lawsuit on Nov. 23 in Los Angeles Superior Court (you can chew on the legalese here), explaining the action as way to keep the actor’s fans from being bamboozled.

While the majority of the public will debate whether Eisenberg is a douche-bag for suing or is truly being taken advantage of by the studios, I just feel bad for Camp Hell leads Andrew McCarthy and Dana Delany. This can’t be good for their egos.

McCarthy starred in such ’80s hits as Heaven Help Us, St. Elmo’s Fire, Pretty in Pink, Mannequin, and Weekend at Bernie’s (pictured above). Unfortunately, his deal with the devil must have dissolved after Bernie’s 2 and, well, here he is.

Delany, who rose to fame on ’80s drama “China Beach,” is experiencing a resurgence in her career, having starred for three seasons on ABC’s “Desperate Housewives” and currently toplining the studio’s new medical dramedy “Body of Proof.” Still, she apparently knows better than to say no to a rent-check.

Eisenberg may be hot today, but there may come a time when his magical Jew-fro will fail to draw audiences and he’ll consider himself fortunate to star as the janitor with a mysterious past in a home video original. Hopefully, no one will make him feel like a loser for doing so.

I guess what I’m saying is that I really like Michael Cera.

Easter weekend is upon us and that means big brunches, lunches, and dinners with the family … unless, of course, you’re an unloved heathen destined to burn in a lake of fire. With these wonderful meals, however, comes weight gain. But, don’t worry. You can shed those extra pounds by utilizing your gaming console.

It’s been medically proven that playing highly involved action games like Dead Space, Medal of Honor, and any racing game will cause your body to flex its muscles, most notably the sphincter. This will keep your ass tone.

Just take a look at this demonstration:

Watching this demonstration over and over again can also help build up your right bicep. So, eat up and enjoy the weekend.

Attention, U.S. moviegoers.

Theater owners and Hollywood studios would like to thank you for keeping the movie industry afloat these past couple of years by raising the cost of movie tickets for 3-D and IMAX showings. The price hike hits Friday, March 26 across the nation and is described by The Wall Street Journal as the steepest increase in a decade.

Theaters owned by AMC Entertainment Inc., Regal Entertainment Group, and Cinemark Holdings Inc. are leading the charge to drain your wallet.

BTIG media analyst Richard Greenfield surveyed 10 markets across the country and reported to the LA Times yesterday:

On average, they are raising ticket prices for 3-D movies by 8% this weekend. The price of a movie in 3-D on large format Imax screens is going up even faster, rising an average 10% for adults and 12% for children. 2-D ticket prices, meanwhile, are going up 4% on average for adults and 3% for children. The average surcharge to see a movie in 3-D is now $4. For Imax 3-D, it has gone up to nearly $6.

Motivated by the success of James Cameron’s insanely overrated Avatar and Disney’s current chart-topper Alice in Wonderland, studios are more committed than ever to producing 3-D fare (Warner Bros. recently announced that all it’s tent-pole releases would be 3-D), the cost of which eventually hits your pocket via theater owners who typically charge in the $15-to-$16 range for 3-D screenings, citing that the added cost goes primarily towards upgrading theaters so they can play the 3-D films.

Of course, those prices don’t go back down once the theater has been equipped, nor will any money be spent on making sure that the assholes around you aren’t yapping on their mobile phones and that you don’t get a meat thermometer to the throat should you protest.

The supposed demand for 3-D is like a Jedi mind-trick. Studios roll out their movies and marketing campaigns to make people believe that they’re missing out on something special and … it works, or so it would seem based on a handful of flicks. But, hey, 3-D is cool if done with the right movie (like Big Momma’s House 3).

Avatar sucked because Cameron is a shitty writer, but the 3-D was pretty flawless. Still, the most irritating thing about the 3-D onslaught is the fact that the majority of the titles being released this year and next (i.e. Clash of the Titans, the Spiderman reboot) weren’t even shot in 3-D, but instead converted from 2-D in post (which always looks sloppy and has a dizzying effect). How’s that for sleight of hand?

Directors are being pressured into shooting in the format regardless if the flick truly benefits from 3-D and old films are being converted for re-release (i.e. 300). Even uber-director/producer Michael Bay found himself being pushed by Paramount/Dreamworks to utilize the technology in his upcoming Transformers 3. Bay won’t be shooting Optimus Prime in 3-D, but he is still weighing the whole conversion option … begrudgingly.

Bay explains:

I’m used to having the A-team working on my films, and I’m going to hand it over to the D-team, have it shipped to India and hope for the best? This conversion process is always going to be inferior to shooting in real 3D. Studios might be willing to sacrifice the look and use the gimmick to make $3 more a ticket, but I’m not. Avatar took four years. You can’t just shit out a 3D movie. I’m saying, the jury is still out.

Cameron has echoed Bay’s comments in recent interviews.

He says:

This is another example of Hollywood getting it wrong. Sony says, “We’re doing Spider-Man in 3D.” The director doesn’t say, “Hey, I want to make the movie in 3D.” The studio says, “You want to direct this movie? You’re doing it in 3D, motherf*cker!” That’s not how it should be.

Of course, Cameron has also announced plans to convert Titanic into 3-D for future theatrical re-release. James Cameron is an asshole.

For a list of authentic and converted (fake) 3-D films, check out RealorFake3D.com.