Hammer Films has set a Feb. 17 limited theatrical release date for its Hilary Swank thriller The Resident. To ensure folks show up, the studio has released a steamy trailer featuring a half-naked Swank in a bathtub.

While my brain sees through this obvious and cheap marketing ploy, my penis is holding its breath until I agree to take it to a showing. Well played Hammer. Well played.

Peep it: